StarTimes ends marriage with FKF Premier League

Pay-TV StarTimes have terminated their broadcasting contract with Football Kenya Federation Premier League.

In a statement dated November 25 2021 and signed by StarTimes Public Relations Manager Alex Mwaura, the decision to end their marriage with the FKF-managed league was occasioned by a number reasons like their brand being constantly put into disrepute.

The move comes barely two weeks after Sports Cabinet Secretary Amina Mohamed disbanded Football Kenya Federation over alleged gross financial impropriety at the Kandanda-based body.

Amina then appointed a 15-member caretaker committee and a 12-member secretariat to run the federation’s affairs and football in the country.

Gor Mahia’s Ernest Wendo (L) and AFC Leopards’ Marvin Nabwire in a past match. (Goal.com)

“Failure to deliver a number of scheduled broadcast fixtures: Despite prior confirmations, several fixtures including one Mashemeji derby in the 2020/21 season were not delivered,” read part of the statement from StarTimes.

“Frequent changes to confirmed fixtures: We have had to work with an unstable fixture that has constantly changed, at times on short notice. This has led to lack of cohesion and promotion of wrong fixtures which ultimately translated to limited awareness of broadcasted matches.”

“Persistent stakeholder wrangling within the football fraternity: The persistent acrimony between the governing body and its key stakeholders among them media and top tier clubs has negatively affected the league’s brand affinity. Being a subscription broadcaster who leverages on content popularity, the constant confrontation has led to limited uptake and viewership of the property as seen through monitored performance on our platform,” added the statement.

“Constantly putting the StarTimes brand into disrepute: The failure and/or delayed delivery of scheduled fixtures have exposed the brand to constant subscriber backlash.

The league which had been suspended for two weeks is set to resume on December 4 after the top tier clubs met the caretaker committee on Wednesday.

Author: Otieno Kumu

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